Pitney Bowes Inc, a technology company that provides products and solutions to power commerce, has announced that it will provide e-commerce solutions to retailers looking to sell their goods across international borders.
The Pitney Bowes borderfree retail solution will allow Australian retailers reach consumers in 220 countries and territories.
“Australian retailers on the borderfree retail platform will be enabled to offer consumers in other countries a seamless, hyper-local experience,” says Pitney Bowes global e-commerce executive vice president and president Lila Snyder. “Australian brands have always been popular with consumers around the world. Now, retailers can expand internationally to take advantage of growth opportunities in global markets, and provide an outstanding customer experience.”
Australian retailers see significant opportunities to sell to consumers in other markets, but there are challenging complexities to overcome. For international transactions, retailers must offer easy payment and shipping options, provide fully landed costs, and manage each order through customs. Pitney Bowes Global Ecommerce solutions will help clients address these complexities.
Cross-border shopping – and the borderfree retail experience – is not new to Australian consumers. Australians are the most likely of all global consumers (at 63 percent) to purchase products online from retailers outside their own country, according to Pitney Bowes’ 2015 global online shopping survey. Meanwhile, for the 285 US and UK retailers on the borderfree solution, Australia ranks as a top market for product sales.