Sunshine Plaza will undergo a major redevelopment

by FM Media
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Sunshine Plaza in Maroochydore on Queensland’s Gold Coast is set to undergo major a redevelopment in order to upgrade the shopping centre and improve its customer experience.

Sunshine Plaza has released its latest artist impressions and new-look logo, sharing with the community a bright and aspirational shopping future for the Sunshine Coast. The project has been taken up by multinational property and infrastructure company Lendlease.

On completion, customers will enjoy over 34,000 square metres of additional retail space with the region’s first David Jones department store, a new BIG W, a refurbished Myer, a new Amaroo Street mall entrance, Cornmeal Promenade dining precinct, large format fashion operators and over 100 new specialty stores, bringing highly sought-after fashion brands to the Sunshine Coast.

Construction works are currently on track and progressing well, with over 200 construction personnel on site daily through the current phase of construction. Key activities include the new Kmart multi-level carpark, additional two-level Myer rooftop parking, a new Myer loading dock and various in ground services.

Lendlease has engaged global architecture, planning and design firm Callison RTKL, who specialise in the design of world class shopping and entertainment precincts. Callison RTKL is leading the creative design process for the centre expansion and setting the long term vision for Sunshine Plaza. The centre’s design is inspired by extensive consumer research and represents the guest experience of locals and tourists alike.

Lendlease head of retail Gary Horwitz says he is thrilled with the progress to date on the Sunshine Plaza redevelopment and hopes the local community will embrace the new exterior concepts presented to council this week.

“Sunshine Plaza has always been renowned as a very unique shopping centre set on the natural waterway of Cornmeal Creek,” he says. “When the centre first opened in 1994 it was met with a great amount of excitement, and we intend to deliver something just as special with this redevelopment.

“We want to create an amazing space that reflects the best lifestyle qualities the Sunshine Coast is famous for, and embraces our role as a central hub for locals and tourists.

“By expanding along Cornmeal Creek, with a new outdoor waterfront dining along what will become Cornmeal Promenade, we are further enhancing the ‘indoor/outdoor’ experience that Sunshine Plaza is so favourably known for,” he says.

Sunshine Plaza

Callison RTKL crafted a brand vision for the future Sunshine Plaza with the overarching theme ‘Home is my Holiday’. The intent is to represent the guest experience of locals and tourists alike when they visit the centre, and has been referenced to inform all aspects of the centre’s design and brand refresh.

Callison RTKL senior vice president Katie Sprague says from the onset they understood how special Sunshine Plaza is to the community and to the Lendlease teams involved in its evolution. “We were committed to design something that was tailor made to Maroochydore, creating relevant connections: the new phase to the existing, an urban development to nature, and the wonderful people to a place they have long called home.”

To reflect the centre’s transformation, the existing centre logo has been updated to a new contemporary design in the shape of the sun, with water reflected through the colour and droplets to capture the essence of the Sunshine Coast and its people.

Sunshine Plaza centre manager Michael Manwaring says the new logo will align the Sunshine Plaza brand with the revitalised centre when it is completed late next year. “The logo design represents a central hub where people gather and come together, and reflects the aspirational retail mix that Sunshine Plaza will provide to the community as part of its $400 million expansion,” he says.

The transformation of the centre is due for completion prior to Christmas 2018.

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