Virtual reality: A new dimension for building and construction

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Heralded as the next big thing in the tech world, virtual reality is revolutionising the building and construction industry, enabling architects, designers and prospective buyers to experience a building before first ground has even been broken.

Technology such as Facebook’s Oculus Rift, Samsung Gear VR and advances in gaming technology have made virtual reality an affordable and realistic visualisation solution that is being used across many industries. For the building and construction industry, visual rendering firms are now using the technology to create realistic, real-time walk-throughs of building designs, ultimately resulting in better quality building design.

3D Visualisation Artist Cole Maes from visual rendering firm, Luminova, said that virtual reality will change the way architects and designers do business to a degree not seen since the introduction of 3D technology.

“Virtual reality enables architects and designers to immerse themselves within a project to get a better understanding of how the finished product will look, feel and function,” Mr Maes said.

“This is an exciting development for the industry, enabling architects to tweak plans before construction has begun and ultimately develop better designed buildings.”

Luminova will be showcasing two virtual reality solutions at the technology feature at this year’s DesignBUILD to give attendees the chance to experience virtual reality from a building and design perspective for themselves.

While there are many emerging visualisation technologies, Mr Maes said that virtual reality is being met with the highest demand from Luminova’s client base of architects and designers.

“The experience of a realistic walk-through of a design is not only important for architects and designers, but equally for their clients,” Mr Maes said.

Caleb Smith, Associate Architect at integrated design and architectural firm Elenberg Fraser, said that virtual reality will enable architects to communicate design in an immersive new format.

“Virtual reality will offer an unprecedented opportunity to engage with architectural design on a personal level allowing multiple design options to be evaluated. This will ultimately speed up the design process and improve design outcomes,” Mr Smith said.

Mr Maes said that virtual reality will help key project stakeholders and investors to better visualise projects, enabling them to understand and experience the third dimension of the floor plan and explore the building from the foyer to the top floor.

DesignBUILD will host more than 200 exhibitors this year at the Sydney Showground, Sydney Olympic Park, representing the largest Australian gathering dedicated to the architecture, building, construction and design community.

For further information or to register to attend this free event visit

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